â€Â¢ Manage the development of Marketing strategy & objectives for the assigned brand.â€Â¢ Manage the development & implementation of Marketing activities according to plans in order tomaximize brand share & long-term profitabilityâ€Â¢ Manage spending within budgetsâ€Â¢ Recommend, initiate & implement timely pricing adjustments in order to optimize profitâ€Â¢ Selecting communication channels, creating briefs & briefing creative agencies, Nurturing &judging ideas & executions, Producing communication assetsâ€Â¢ Work closely with Market Research & Product Development, identify opportunities & recommendthe launch of new brandsâ€Â¢ Manage the development of accurate Volume Forecastingâ€Â¢ Monitor performance against plans, recommending & making changes` as necessaryâ€Â¢ Initiate & manage Market or Consumer Research, following up with appropriaterecommendationsâ€Â¢ Monitor competitor activity & recommend appropriate responsesâ€Â¢ Train, develop & appraise subordinateâ€Â¢ Complete reports & carry out effective communication & handover activities in accordance withCompany policyâ€Â¢ Predicting market change & competitor scenariosâ€Â¢ Tracking performance & optimizing Brand Equity, plans for all activities

IN RETAIL:-
Sales and Commercial Performance, Inventory Management & Stock Distribution, Business Management & Development, Operational Standards and Management, People Management.

IN ADMIN & HR:-
Works on implementation of the companys HR & Admin policies and procedures and ensures that all Administrative activities are conducted in accordance with companys Rules and Regulations.
Works closely with various departments provides support to supervisors and staff to develop the skills and capacity of staff.