Key Responsibilities:
 Directing Sales Team towards volume achievement and effective credit collections.
 Checking sales reports and evaluating competitor’s activities for strategic planning.
 Outlet visits at random to ensure product availability and prompt service.
 Updating and redesigning the route list, journey plan based on customer base at regular intervals to improve distribution and enhance customer retention.
 Achieving monthly target and annual sales budget. Managing entire sales team operation (Muscat and interior regions) and reporting to GM on sales progress.

Key Responsibilities:
 Daily market visit to ensure effective distribution and freshness of products in all outlets.
 Maintaining chiller purity, planogram and chiller prime position for better products visibility and effective chiller usage.
 Right product allocation daily by route to achieve targets route wise and SKU wise.
 Ensuring right quantity distribution of all SKUs in all outlets (Modern and Traditional Trade) to minimize bad returns on daily basis.
 Finding out options for chiller relocation and chiller up-gradation in all outlets to maximize each outlet volume.

Key Responsibilities:
 Directing distributors and their sales team (giving them support and guidance).
 Daily market visit to ensure effective distribution, availability and visibility of all flavors and packs in all outlets.
 Executing various schemes, sales promotions to achieve sales objectives.
 Addition of new outlets, pre-selling, market analysis, developing action plan and executing them to maximize sales volume.
 Achieving monthly target (pack & brand wise) and RED standard.
 Creating availability for new brands like Fanta Apple, Fridge Pack, 350ml Pack and Nimbu Fresh in all outlets to increase depth of distribution.
 Monitoring the coolers (company asset) to minimize their abuses on daily basis.

Key Responsibilities:
 Managing entire branch operation in Salalah (sales, distribution, credit collections and logistics) and system implementation.
 Expanding the market by finding out new avenues.
 Guiding the salesmen to learn, change and develop plans that will ensure prompt service to the customers.
 Addition of new customers in all sects by direct marketing (i.e. Retail, Corporate, Institutional and Household customers) to increase customer base.
 Marketing activities at large (water sampling, distribution of leaflets, display of range of products and banners in public activities).
 Participating in the activities of advertising, trade fairs for brand building.