• Facilitated and enabled marketing departments to identify and target best customers, manage ATL & BTL marketing campaigns and generated quality leads for the sales team.
• Planned, budgeted, implemented the marketing calendar, and oversaw all advertising, publicity and brand management.
• Development and implementation of the brand strategy.
• Market positioning and brand management online and social media marketing and execution of trade shows and events.
• Created and negotiated annual media plans. Increased media reach and frequency while reducing spend by 25%
• Optimization of digital and offline marketing efforts and support sales in the cultivation of customer prospects.
• Coordinated the analysis of specific drivers of media channel performance including internet and direct mail with media managers and direct reports, deriving correlations between the composition of media spend and subsequent inquiry volume.
• Oversaw the analysis of all marketing campaign including seasonality and response patterns and variances between expected and actual results across all media channels.
• Strategically assessed business opportunities through data mining, statistical analysis and leveraged key business insights to deliver maximum lead volumes with minimal acquisition cost.
• Defined CRM measurement/benchmarks and facilitated reporting and analysis.
• Identified loyalty drivers and measured key customer experience improvements.
• Defined marketing segmentation strategy and enhanced targeting/CRM data mining and circulation execution for promotions across multimedia channels.

• Conceptualization and launch of Maruti Suzuki Loyalty Program - Customer Loyalty Program/Customer Relationship Management and a co-branded credit card based program in collaboration with GE Money and State Bank of India Card.
• Program designed with an aim to increase customers’ retention and repeat-purchase of products and services and help to identify & target best customers.
• Product planning, development and management.
• Interfaced with advertising, public relation and market research agencies.
• Involved in setting up system and operation network to support the function. Participated in formulating legal agreement, terms and conditions among business trading partners.
• Collected market intelligence and convert it to strategic advantage.
• Developed training manuals & deliver product trainings.
• Formulation of joint schemes and promotions.
• Carried out market research and analyze region/zone/country economics, social, demographic and auto industry to provide insight and input in process of developing marketing strategies and business plan.
• Acquisition, activation, and acceptance strategy based on data analysis and portfolio.

• Actively involved in key decision-making. Delegated authorities to Department Managers.
• Provided information, forecasting, and statistical reporting and analysis on sales and marketing activity.
• Monitored departments for opportunities and maximized profitability.
• Developed marketing, sales plans and implemented marketing promotions.
• Identified low performing product and re-distributed product-patterning strategies to accommodate consumers’ buying trends, maintaining a steady revenue gain.
• Analyzed reports, market, industry and competitors activities.
• Actively involved in launching and displaying new products.
• Planned budgets and authorized expenditures.
• Coordinated and planned with other departments for cross merchandising and advertising.
• Controlled stock planning and distribution.