AMS Baeshen is a leading regional manufacturer, marketer and distributor of a wide range of FMCG products. Our Company, headquartered in Jeddah, practices the strategy of vertical integration of operations covering: tea buying, blending, packing, distribution, selling and marketing. Our factory is one of the most advanced and largest tea production facilities in the Middle East. The Company believes in the continuous process automation & improvement and as such has a fully integrated ERP system in place that is being used to empower the business.

In the Food sector, we are a powerful player in the Teas, aggressively competing in the marketplace through our portfolio of fully owned brands that occupy leadership positions in the loose tea category, especially our flagship brand - Rabea Tea. Aside from Teas, the Company has sugar cubes within its portfolio and within the premium sugar brands, our Bee Sugar Cubes & Shapes brand leads the market.

As part of our innovation & diversification within our core competitive areas, the Company established the Teayana concept in 2007 and opened the first Teayana outlet in Jeddah. Teayana is a gourmet retail tea outlet and tea lounge in one. We have aggressive plans to grow this unique concept into GCC markets and globally.

The Company is positioned uniquely as a bridge between the traditional local companies and the more sophisticated multinational Companies operating in Saudi Arabia.