L’azurde is one of the world’s largest gold and Jewelry manufacturers. The Group started back in the early 1980s as small 16-square meter one room workshop with 6 employees headed by owner and founder Mr. Abdul Aziz Al Othaim.
In 1987 the Group’s first manufacturing unit (Saudi Gold & Pearl Factory) was established. The factory was specialized in high quality 21K gold produces studded with cubic zirconia.
In 1993 the Group adopted the brand name, L’AZURDE to give its products a distinct identity synonymous with premium quality, innovation and reliability. In addition to global appeal. The name is registered in more than 35 countries worldwide.
Today L’AZURDE produces a vast array of different karats and colors, in plain gold, CZ-Studded gold, diamond and precious gem jewelry.

The Groups vast pool of award-winning designers and model-makers ensures that its distribution channels are constantly supplied with fresh varieties of models every month. Through its vast network of salesmen, wholesale offices and retail showrooms, L’AZURDE distributes its products to around 3.000 retail customers throughout the region.
The Group’s ability to maintain its consistent market leadership reflects and underlying commitment to professionalism and synergy of people, skills and technology spanning every aspect of the business.