[b]Sara Holding[/b]
Founded more than 20 years ago as a result of its founder’s vision and commitment to growth and value, the group has grown into a premier investment institution based in Saudi Arabia and active in the Gulf region. It has made significant investments in a wide range of industries
including: Telecoms, Construction, Tourism, Real Estate, Petrochemicals and Wholesale and Retail Distribution. Currently the group has a substantial market presence, employing over 2,000 people distributed over some operating companies. The dawn of the 21st century saw the group evolve into Sara Holding through upholding the founder’s continuing commitment to growth and value creation. Today, the group is focused on expanding its current operations and build a number of strong industry platforms by combining subsidiaries, joint ventures and renowned international partners in selected
sectors. Its future growth plans and expansion will propel it from one of the major Saudi commercial groups into a major regional and global player.
Through its ability to identify the right opportunities and select the right partners, the management team is specifically committed to selected industrial sectors, one of which is the telecoms sector.

[b]Sara Telecom[/b]
Sara Telecom, as a wholly owned subsidiary of Sara Holding, was specifically set up to bring together telecommunications activities with the vision to create a fully integrated sales and marketing company that completely meets the communication needs of its retail and corporate customers. Based on the platform strategy of Sara Holding, Sara Telecom seeks to aggregate, through acquisitions and partnerships, additional activities that reinforce its presence in the regional market.
In the process, Sara Telecom has developed a strong capability to distribute telecoms products across Saudi Arabia, through a strong retail presence, regional offices and a large team of sales representatives.
Sara Telecom has also built up a s