1 - Plan, develop, modify, and execute marketing strategy for the organization and for new and existing products or services.
2 - Manage and measure the effectiveness of the marketing campaign.
3 - Identify key opportunities for collaboration with other organizations for the brand to be effectively visible.
4 - Build strategic relationships and partner with key industry players, agencies and vendors.
5 - Conduct feasibility studies or market research to identify opportunities for the campaign.
6 - Utilize both physical and social media platforms for marketing campaigns.
7 - Set an annual budget for a marketing campaign.
8 - Liaise, negotiate, and coordinate with media agencies or organizations for promotional materials.
9 - Preferably, someone with previous exposure or experience in a marketing role in healthcare or clinical or hospital setting.