BRC has established itself as a leading manufacturer in Welded Wire Mesh, Cut and Bend, Reinforcement
Products, Chain Link Fences, Welded Fences, Highway Fences, Concertina Barbed Tapes, Barbed Wires, Gates,
PVC Wires, Gabion Boxes, Gabion Mattresses and Netting.
Accomplishments:
 Instrumental in embedding inside sales excellence across the BRC portfolio.
 Track record of attaining monthly, quarterly and yearly pipeline and forecast goals and defined
objectives.
 Designed and trained the sales teams on CRM & SRM in IFS (ERP program). Ensured team stays
attuned to the latest and greatest sales tools, systems and processes.
 Researched market conditions to determine potential sales opportunity for some specific products
(Gal. & Stranded Steel Wire).
 Concomitantly led warehouse management, endeavored to optimize value from the supply chain.
Liaised with procurement, logistics and production teams regarding stock level optimization, sales
forecasting, and management of receivables.
Key Responsibilities:
 Superintending a talented high performing indoor sales and technical support teams in steel fencing
department.
 Maintaining the delivery and inspection schedules for various customers. Steering operational
optimization in terms of timelines, quality and cost effectiveness.
 Facilitating coordination between sales and production teams for enhanced fabrication planning.
Ensuring supply of all stocks to marketing sales department as per schedule indent and effectively
managing the slow or non-moving inventories.
 Coordinating with outdoor sales, production, logistics, procurement and financial departments to
ensure smooth sales to rollout process.
 Leveraging sophisticated systems for daily sales/production plans reporting to top management.
 Inspiring and leading the team to establish the need for our solutions, generate opportunities and
secure qualified appointments.

Accomplishments:
 Played a pivotal role in registering a whopping 70% overall sales growth in the 1st trimester of 2016.
 Successfully drove revenue and market share in a defined set of accounts. Efficaciously secured new
valuable customers to my territory’s data base.
 Cross selling and up selling various products of the portfolio to key accounts portfolio of more than 40
customers.
 Successfully converted some passive/prospective customers to the active buying state.
 Provided engineering systems solutions (Anchor-Installation-Fire Stop) for the technically specified
projects with full technical data and services submission.
 Entrenched the company's strategic position by building relationships with key client/ C-suite level
decision makers.
Key Responsibilities:
 Provided strategic and tactical leadership and oversight, to propelling revenue within managed
account base.
 Won over key accounts from the competition due to a strategic approach, influential partnerships,
and unparalleled customer care.
 Acted as a catalyst in the evolution of business excellence, managed and developed the growth of key
products within the sales territory.
 Delivered exciting and informative Hilti product demonstrations to potential and current buyers and
trained their staff.
 Efficaciously followed-up contacts in the full sales cycle to extract and secure the sales orders.

Accomplishments:
 Instrumental in establishing a new branch, designing the branch internally, supervised the
maintenance and electrical works as well as built the team ground-up.
 Increased database of clients by 30% via marketing strategies and researches thereby boosting sales.
 Effectively executed market penetration strategies resulting in augmenting sales across different
segments for each and every project.
 Monitored new panel builders, new system integrators and resellers to ensure customers satisfaction.
 Administered supply to mega distributors, resellers and contractors including Al-Araab -South Star-
Abdullah Al-Sayed-SATCO-Tarouk -HATCO-Mohamad Al-Habib-KFB-TECHNO-SCC-AlRawaf.
 Bagged key contracts - 3 compounds, 5 hotels (Hilton-Meridian-Radisson) and huge housing projects.
 Successfully managed a litany of mega projects:
• Al-Baha University (Staff Housing) (Phases 1, 2, 3)
• King Fahd Hospital Housing
• Timaa Housing (766 Villas)
• Computer Science Colleges (Najran University)
• Al-Waseel Tower
• Spimaco Tower
• Alargan Housing
• Park Inn Radisson Hotel
Key Responsibilities:
 Supervised end-to-end project management, collected BOQ, specs., drawings, quoting, submitting
samples boards, provided the technical submittals as well as invoicing, delivering & collection.
 Partnered with sales team-distributors-resellers-panel builders(PB)-System Integrators(SI)) through
scheduled customers’ visits and daily calls and mails.
 Subject matter expert for negotiating key contractual provisions - prices, terms of payments, delivery
and providing alternative solutions.
 Managed knowledge of extensive range of products including Wiring Devices, Panel Boards and
breakers, Intercom system and CCTV, Data systems (VDI) and Home automation (GRMS) (IRAS),
Transformers, Capacitor Banks and Ducting, Trunking & Work station solutions.

Accomplishments:
 Nurtured synergistic business relationships with 15 contractors to bag 27 new projects within a short
time of 3 months.
 Effectively handled consultants’ technical queries resulting in securing final approval.
 Contributed to the top-line growth for the organization through executive presentations, product
demonstrations, technical support and knowledge management.
 Handled the projects from the beginning until delivering all the required materials and receiving
payment.

Dealing successfully with all types of costumers working with electric equipment (contractors-dealers-electricians- end users). Frequent visits to (dealers-contractors) in scheduled plan.
Negotiation about all the sales elements (price-offers-terms & time of delivery-terms of payment)
Major Achievements:
 Dealing successfully with all the (nationalities-cultures) living in the Arabian Gulf.
 Negotiation about all the sales elements (price-offers-terms & time of delivery-terms of payment).
Selling more than 9000 electrical materials with different categories (e.g. cables-lighting-switch gears-transformers-conduits and fittings-wiring devices) and brand names (e.g. Mitsubishi-General Electric-LG-Osram-Schneider).

Planning and sizing solar systems through Oracle program starting from making offer, getting order until handling over to the client.