Please turn on your javascript Ziyad Sallam - General Manager - Alhamrani United Co. - Jeddah, Saudi Arabia

Summary

Creative, innovative and forward-thinking Business Executive who solves complex business development challenges with thoughtful, elegant and clearly defined strategies that drive double-digit revenue growth in markets nationwide. Over 2 decades of track record of achieving revenue, profit and business growth objectives within start-up, turnaround and rapid change environments known for streamlining business operations while serving as a catalyst for growth and expansion and quickly restoring forward momentum and generating revenue. Ingrained confidence and solid understanding of translating business requirements into functional plans in a competitive framework. Ingenious strategist with visionary leadership in assessing market needs, and strategically positioning programs aligned with market needs/projections. Deft in steering new profitable business growth. Adept at mobilizing and managing resources to accomplish tasks within defined budgetary parameters. Motivated and goal driven with strong work ethics, continually striving for improvement coupled with excellent administrative aptitude with an eye for detail and the commitment to offer quality work. A leader who builds strong, dedicated teams and instills high-performance culture company-wide.

PL/ROI Accountability/Management - Strategy, Vision Mission Planning
New Market Identification Entry - Product Positioning/MIS
Sales/Marketing Multicultural Business Relationships/Strategic
Business/Market Intelligence -Cost Optimization Measures/financial products
Multicultural Team Building Leadership Budgeting/Forecasting/Operation/Logistic/ aftersales (parts busniess) /HR

Experience

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General Manager
Alhamrani United Co.
May 2009 - Oct 2017 | Jeddah, Saudi Arabia

•Overall responsible for the operation & KPIs achievement in KSA . I have experience to manage the National Sales and Marketing and National Parts Division, National Aftersales ,planning,developing and implementing organization’s policies and goals and HR and Logistic Operation , P&L , stocks control,Nissan Suppliers,purchase’s and Nissan Projects implementation in KSA and KPIs Business.
•Define the business mission and performance standards across all functional areas and periodically review performance with the deft application of concurrent management audit procedures.
•Strive to put across the brand message effectively by planning & carrying out the right brand communiqué. Create & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility.
•Impart strategic direction with the extensive groundwork that help open new business opportunities in industry verticals that were untapped earlier.
•Meticulously establish sales objectives and profit targets for all the net work to branches and dealers and sales Chenal.
•Deftly ensure that departmental targets for AUC sales & P/L are achieved as per agreed forecasts.
•Structure annual budget based on AUC sales channels & branches; and provide annual policy incentive programs.
•Pioneer in improvement expansion network planning and development.
•Adroitly establish policies to meet the goals of AUC to N-CAM objective and AD-DOS.
•Gear the activities to ensure that NISSAN, NMEF and NML requirements are fully complied and satisfied.
•Closely monitor sales and stock level comparisons and compare to forecasts and targets and Purchases with NMEF & NISSAN goals.
•Effectively enforce to achieve the AUC and brokers’ sales targets and Dealers achieve their sales equipment and goals.
•Constantly monitor the service about products campaign for parts availabilities and develop new markets, increase market share ration, and create positive customer perception (CSI, SSI).
•Instrumental in aftersales to maximize workshop parts sales and fill rate objective.
•Regularly follow up the implementation of Nissan and after sales dealer operation standard.
•Build and nurture a cooperative relationship with NMEF and NML.
•Interface and coordinate with NMEF & NML in compliance with Nissan standard requirements.
•Judiciously propose short and long term manpower recruitment plan for fulfilling direct and indirect manpower requirement.
•Steer the proceedings to ensure all departments have effective and current display areas.
•Scrupulously conduct regular market price studies between AUC parts prices and those of their competitors.
•Oversee the strategic management and operational oversight of the company's business development operations in order to provide streamlined operations, reduced operating costs, and greater profitability.
•Identify potential business opportunities from various sectors and prospective clients to develop new accounts, set up business operations thereby ensuring seamless marketing activities to achieve the pre-set targets.
•Accountable for appointment of new channel partners, control, manage and develop existing ones keeping in view the corporate strategy to gain target market share.
•Catalyze business growth with constant impetus of strategic initiatives across diverse functional domains.

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Regional Operations Manager
SOFINCO Co. (Sofinco SaudiFransi )
May 2007 - May 2009 | Jeddah, Saudi Arabia

•Shouldered the responsibility of managing the operations of sales and marketing for financial products ( vehicles financing -leasing & PLLC) and also managed total region business in KSA, enhancement home, fleet financing and other products.
•Devised effective strategies, directed and managed total region business of sales & customer service by appointing dealers under the defined region for all products & services of the company.
•Dexterously strategized and implemented marketing programs, advertisements and promotional events.
•Astutely implemented “Customer Satisfaction Program” for company’s distributors, dealers & customers.
•Facilitated the development of present outlets and identification of new branches.
•Engineered, planned customer retention program and achieved excellent customer satisfactions.
•Key player in the analysis, development, and implementation of strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness.
•Drove the efforts to launch advertising campaigns to enhance brand equity & brand visibility.
•Introduced strategic account planning model and methodology and strengthened long-term, profitable client relationships.
•Successfully fetched major improvement in customer satisfaction level by streamlining systems & processes in service operations.
•Identified emerging opportunities, structured unique ventures and partnerships, and closed sales in markets region-wide.
•Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services.

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Senior Marketing Manager, National Marketing
Alhamrani United Co., Nissan
May 2006 - May 2007 | Jeddah, Saudi Arabia

•Established plan to ensure AUC Marketing achieves Kingdom wide sales targets by establishing the development of present AUC branch’s and identification of new branch’s.
•Organized various training sessions for the team to enhance their performance.
•Set and fine-tuned an excellent operating base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
•Judiciously handled the administration of the department’s operating policies and procedures to achieve high levels of customer service and distribution and management.
•Enhanced the departmental profit through the sale and distribution by providing and maintaining service to both internal and external customers.
•Actively engaged in pricing policy and structure, development the business of the accessory in KAS and Balanced Scorecard (BSC) Strategic Management System.
•Associated closely with the recruitment and dismissal of staff in addition to establishing market planning activities, initiating sales drives, producing marketing materials and evaluating results on a consistent and regular basis.
•Drawn up plans to ensure all AUC Departments have effective and current display areas.

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Business Development Manager
Alhaji Husein Alireza & Co.Ltd. (Automotive)
Jul 2004 - May 2006 | Jeddah, Saudi Arabia

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Products Marketing And Sales Manager
Autostar (General Automotive Co.) GMC
Mar 2001 - Jun 2004 | Jeddah, Saudi Arabia

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Products Development Manager
Alhada Water Co. Ltd. /Almasarah Marketing Co. Ltd
Jan 2000 - Mar 2001 | Jeddah, Saudi Arabia

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Products Manager
Arabian Food Supplies (AFS), KSA
Jan 1998 - Feb 2000 | Jeddah, Saudi Arabia

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Operation Customer Services
Saudi Hollandi Bank, KSA
Jan 1992 - Dec 1997 | Jeddah, Saudi Arabia

Education

King Abdulaziz University
Bachelor, Bachelors, Bachelors in Business Administration, ‎
Economics
CGPA 2.6/4
1992

Skills

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Languages

Expert Arabic
Expert English

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