Effectively distribute and Sale of Midea® residential and commercial air conditioning systems, such as Wall-Mounted, Cassette, Floor-Standing Split AC Units, Large split AC Units, Rooftop Package Units, VRF systems, Chillers, Air Handling and Fan Coil Units.
 Proactively controlled the techno-commercial negotiations with suppliers (Midea®), and followed the progress of monthly sales and decide the minimum stock quantities.
 Evaluated all supplier’s quotes according to the market price positioning and delivered service quality, furthermore reported about all the above for board of managers.
 Resourcefully managed and organised the supplier’s terms and way of payments, moreover delivered purchase orders, planned stock, and controlled company’s purchase requests.
 Efficiently offered technical support for the complete territory sales team, and increased company’s price positioning, quotes, and tactical discounts.
 Successfully oversaw the techno-commercial negotiations with customers, organized technical presentations, technical calculations and selections, and required case studies for each project.

Successfully manufactured and supplied of all products required for HVAC systems, and chilled water control & balancing valves, and fire rated ductworks & accessories. Efficiently supplied and completed electric enclosures, as well as assembled all types of pre-insulated ductworks & accessories.
 Established and expanded the company's dealer network around the Kingdom, and succeeded the company’s key-suppliers & product portfolio, stock orders and sale’s procurements.
 Oversaw marketing and sales strategies, and annual plans and budgets, and reported to the company’s directors the monthly, quarterly and yearly achievements.
 Headed the company’s production facility and procure the required raw materials in order to keep high level productivity and customer’s quality satisfaction.